Established in 1980, the Alameda Oakland Ferry is a public transit ferry service connecting Alameda and Oakland to San Francisco via the San Francisco Bay. The City of Alameda local government, which runs the public service together with the Port of Oakland, contracts the privately run Blue & Gold Fleet to provide service.
The Alameda Oakland Ferry System has been an established mode of transportation for decades. Yet, there is room for improvement in terms of customer based riders. The ferry system has been a way to connect bay area commuters in the way that various transportation systems such as BART, Caltrain, Muni etc. has been able to. This campaign revolves around the idea that whenever a commuter takes the Ferry, they feel connected to celebrated moments in their lives. For example, the tagline 'Make everyday, game day' applies to a commuter feeling like they would at a baseball game.
Brand Identity
Print Posters
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Environmental Assets
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Motion Graphics Advertisment
Web Design
Front-End Web Development
Mobile Application Design
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